In the world of watersports, ours might not be considered the most glamorous job. We’re not instructors, we don’t own a school or build epic equipment and our days are spent sitting behind a laptop long, long hours. Still, we love what we do. We love it because we’re helping people get more out of their work and, in a way, out of their life. It makes us proud, it makes us want to be better, and it makes us want to build VIKING to be the best it can be.
Who better to show you how deep that love goes than founder Thijs van Westing? Our head honcho has such passion for improving that even something as seemingly bland as product improvement seems interesting when he talks about it.
So, how do we do it? How do we improve VIKING to be the best it can be? Thijs, take it away.
“You know, I’m reading this book that just sums it up perfectly, called The Growth Frequency. ‘We live in a universe where everything grows. Everything is always moving,’ it starts. It talks about this idea that we’re born with the desire to grow because that’s the way nature is. A tree either keeps growing, or it dies. That’s exactly why I want to keep making VIKING better. It doesn’t come from some sort of greed, or because I have to be the absolute best, no matter what. It’s because VIKING either grows or disappears. And believe me, VIKING isn’t going anywhere.”