What is conversion?
A website conversion is the most important factor to the success of your online marketing strategy and goals. It means getting your visitors to do what you want them to do, whether that is to buy your product, sign up for your newsletter, register for a webinar, download a whitepaper, or fill out a lead/contact form.
Boost your conversion
The clearer and easier the booking page, the more likely customers will book. Things to keep in mind to keep conversion rates high:
- Make a booking form per product, and use a form specifically for booking that product;
- Don't ask for too much personal information in your booking form;
- Use the extra text fields in the booking form to inform guests what they can expect;
- Above the booking form, you can write extra information - most likely you write the most asked questions here;
- In the footer of your website, show in what ways customers can pay online.
Some examples of booking forms;
https://kiteboardschool.nl/en/reservations/
https://brunottibeachclub.com/basis-windsurf-cursus/ (dutch)