Good forecast? Use Find & Mail to fill the spots you still have open

Targeted email fills two open spots in a group lesson, increasing attendance from two to four students with the same instructor.

The forecast for next week looks great, but some of your lessons still have space. Maybe one instructor can teach four students, but only two have booked.

With Find & Mail in Viking Bookings, you can quickly find customers who still have the right lessons left and email them. They can then log in and book their next lesson themselves.

Instead of leaving those spots open, you can use good conditions to fill more of the capacity you already have.

In short

  • Find students who still have lessons left when good conditions are coming.
  • Use Find & Mail to contact the right students.
  • Let students book their next lesson themselves.
  • Fill more spots with the instructors you already have.

A lesson doesn't have to be empty to have space left

Imagine one instructor can teach four students, but only two have booked. You can run the lesson with two, but the same instructor could teach four.

Filling those other two spots means you can teach more students with an instructor who was already scheduled to work.

It's not just about filling empty lessons. It's about filling the spots you still have.

The students you need may already be in Viking

When you sell lesson packages, students often have lessons left to use. Someone might buy five lessons, book the first one and plan the other four later.

So when you still have space next week, you may not need to find new customers. You may already have customers who have paid for a lesson and just need to book it.

This is why we built Find & Mail. Watersports schools wanted an easy way to find the right students when good conditions were coming.

You can find customers with open lessons and select the product or product type you want to fill. You can also choose when those customers booked, so you can focus on active students instead of reminding someone about an old lesson that would normally have expired.

Instead of checking bookings one by one, you find the right group and send them an email.

Match the right students with the conditions

If good wind is coming and your kite lessons still have space, you can contact students with kite lessons left. Good waves and room in an advanced surf lesson? Find students with advanced surf lessons left. No wind and perfect SUP conditions? The same idea applies.

Look at the conditions, see where you have space and contact the students who can fill it.

After receiving your email, students can log into their Viking account and book their next lesson themselves. You don't have to contact students one by one or arrange every lesson yourself.

The process is simple:

Good conditions → find the right students → send an email → students book → fuller lessons.

Fuller groups can make your instructor capacity more profitable

Go back to the instructor who can teach four students but only has two booked. The instructor is already working, so adding two more students lets you serve more customers with the same instructor capacity.

Across a season, filling more of those spots can make a real difference. You make better use of the instructor hours and lesson capacity you already have available.

That can improve the profitability of the capacity you were already planning to deliver.

Students who use their lessons can book again

There is another benefit. These students have already paid for their lessons, so getting them into next week's lesson doesn't create new revenue at that moment.

But students need to use their lessons before they can finish their package and buy again. Helping them get back onto the water keeps that cycle moving:

Sell a package → student takes the lessons → student finishes the package → student can book more.

So filling open spots can help in two ways: you use today's capacity better and move existing students closer to their next purchase.

Find & Mail works because everything is connected

Find & Mail is more than a way to send emails. Its real value comes from the information Viking already has.

Students can buy multiple lessons in advance. Viking knows which customers still have lessons left and which products those lessons belong to. Customers have their own account and can book those lessons themselves.

That is what makes the whole process work. When good conditions are coming, you can find the right students, fill more of the spots you already have and let your customers do the booking themselves.

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