A family staying at a nearby campsite wants to book a surf lesson. If they can book directly through the campsite’s website, your school has another place to sell, alongside your own website.
Viking Bookings lets you create separate booking forms for partners and different websites. Guests book themselves, while your school can see which form generated the booking.
A campsite already has an audience looking for things to do during their stay. A student association can reach members interested in a watersports activity. These partners can introduce your school to people who might otherwise never visit your website.
With Viking, you can give each partner a dedicated booking form to use on their website. You can also share the form’s direct booking link when a website integration is not needed.
The guest can move from discovering the activity to making a booking through that route. Your partnership becomes a practical sales channel with a clear next step for interested visitors.
See how Viking’s Booking Engine works.
Different partners do not necessarily need to show everything your center sells. A SUP school might offer rentals through a nearby campsite, while a sailing school shares a selection of lessons with a student association. Each partner’s form can focus on the activities relevant to its audience.
Each booking form can have its own products, selected variants, language and supporting information. That lets you keep the booking experience relevant to the audience using it.
In our experience, schools and student associations sometimes receive a dedicated offer with adjusted prices. Other partners simply offer the school’s regular activities and agree a commission with the school.
A separate booking form gives you a separate sales route. It does not require a separate discount.
We recommend that the guest completes the booking using their own details and email address. Viking uses that email address to connect the customer with their account and relevant communication.
If a partner repeatedly books different guests using the partner’s own email address, customer records and communication can become mixed up. The person taking the lesson should receive the information and access intended for them.
When guests book themselves, they can use their own Customer Portal and receive the emails relevant to their booking. The partner provides the booking opportunity, while the guest enters their information directly.
Give each partner’s form a recognizable internal name. Bookings made through that form or its booking URL can then be identified by source in Viking’s reporting.
That gives your school a basis for reviewing the collaboration. You can see which bookings came through the partner’s route and use the results when discussing the partnership or checking agreed commissions.
The reporting tracks the form used to book. It does not automatically identify every customer who first heard about you through a partner but later booked through a different route.
The school reviews the results in Viking and discusses them with the partner. Commission calculation and settlement remain manual.
Separate booking forms are also useful when your business operates more than one website. You can give each website its own booking route and identify bookings by the form used.
The principle is the same as with partners: make the relevant offer bookable where your audience already is, and keep the source recognizable in Viking.
For a watersports business, that creates more ways to market and sell activities without relying entirely on visitors reaching one main website.
A nearby campsite, a local school or a student association may already have the audience for your activities. A dedicated booking form gives those people a direct way to book.
Choose the relevant offer, make it available through the partner’s website or a booking link, and let guests complete the booking themselves. You can then review the bookings generated through that route and develop the collaboration using the results.
